Zid ECommerce Sales Plan Case Study Questions
Description
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Growing the Customer Base for an E-Commerce Platform in Saudi Arabia. Zid company is a Saudi company provides online stores marketplaces with different packages subscription and different stores, which make companies and enterprises use Zid’s marketplace platform to offer and show their products by. this is the website Home – Zid https://zid.sa/en/
Background:
You have been hired as a Regional Sales Manager for a fast-growing e-commerce platform in Saudi Arabia. Which provides websites and marketplaces for enterprises to sell their products.
The company’s mission is to provide an online shopping experience that is easy, convenient, and enjoyable for customers across the country.
As the Regional Sales Manager, your primary objective is to lead the sales team and drive revenue growth by expanding the company’s customer base. And let companies and enterprises use our online shopping marketplace either if they don’t have online store or they have, if they have we can operate it.
Challenge:
The e-commerce industry in Saudi Arabia is highly competitive, with established players and new players fighting for market share. The company is looking to differentiate itself by providing exceptional customer service, a wide range of products, and a seamless online shopping experience. Your challenge as the Regional Sales Manager is to identify opportunities to grow the customer base and increase sales while maintaining the company’s commitment to excellence.
Objectives:
- Increase the customer base by 20% within six months.
- Expand the product range to attract new customers.
- Improve customer retention by 15% within six months.
- Increase the average order value by 10% within six months.
- Achieve monthly sales targets and exceed revenue goals.
Instructions:
As the Regional Sales Manager, you will need to develop a comprehensive sales strategy that addresses the challenges outlined above. You will be expected to present a detailed for the first 90 days plan that outlines how you will achieve the objectives:
The plan should be a detailed sales plan that addresses all of the objectives outlined above, as well as highlighting your strategies, tactics, and expected outcomes.
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