Week 2 case study

Better Together: A Solution to Level the Playing Field with Multinational Corporations

Read the Case Study Better Together: A Solution to Level the Playing Field with Multinational Corporations on page 465 of your textbook. Also, be sure to watch the videos listed below:

• Emerson: Keeping the Healthcare Industry Cool
• GEODIS: Contract Logistics in Benelux
• GEODIS: Contract Logistics Line of Business
• GEODIS: Ambition, Innovation & Sustainability

Instructions:

In your case study paper, you will address the following questions:

1. What was the major issue facing Emerson & GEODIS with respect to supply chain management issues?
2. How did Emerson & GEODIS overcome the issue?
3. On a scale of 1-10, with one being terrible and 10 being fantastic, how would you rate Emerson & GEODIS’s ability to serve their customers? Please be explicit in identifying why you chose the number that you did.
4. With respect to the eight essentials of CRM identified on page 63 in the textbook, choose two of them that you think Emerson & GEODIS addressed very effectively and choose two of them that you think Emerson & GEODIS could improve upon. Please be explicit in your explanation.

• Rapid Time to Value
• Point and Click Customization
• 360-Degree Customer View
• Real-Time Visibility
• No More “Defective” Data
• High Adoption
• Extending Your Success
• Broad Community

You will submit a paper of at least 500 words, not including title or reference page. This case study paper is worth 100 points.

You will need use at least one source, the course textbook, to support the conclusions provided. All references are to be from academic journals, professional or academic textbooks, authored websites, or standard business publications, such as The Wall Street Journal. No more than 15% of the content can be taken directly from all sources. This means if TurnItIn is used, then the similarity index must be 15% or lower. The final score of the case study will be reduced by one point for each percentage point over 15%.

NOTE: Wikipedia and unauthored websites are not acceptable sources. Do not use these types of sources, or you will lose points. The reason is, if you look at the home page for Wikipedia, you will note that anyone can post or edit the material and in the past false information has been placed in Wikipedia. Therefore, it is not a good place to source information from; although it can be useful to get links and ideas! There are several universities and instructors who simply will not accept Wiki citations. It can be used as a place for expanding your ideas etc., but as a cited source in a submission it is not a good idea!

The format of the paper should conform to Publication Manual for the American Psychological Association (APA) 7th edition, for the title page, text, citations, references, and so forth. A basic APA tutorial can be found in the Web Resources section of the Course Resources page (available in the Introduction and Resources module). Submit the completed paper as a Microsoft Word document. All graphics are to be a part of the single case study document you submit. Documents authored in other applications, such as WordPerfect or Microsoft Works, will not be accepted. For more information, see Paper Outline and Guidelines sections below.

Each case study is to be accomplished individually and will reflect the work of each student. All DeVry University policies are in effect, including the plagiarism policy. Late papers will not be accepted without prior permission.

Structure your analysis. Use headings and subheadings and follow APA guidelines.

Paper Outline and Guidelines

The following are best practices in preparing your paper. Follow APA guidelines in constructing your case study.

• Cover page: This includes who you prepared the paper for, who prepared it, and the date. Follow APA guidelines for the format.
• Body of the case study: Follow the outline noted above. Use titles to identify different areas you address. Follow APA guidelines for the format.
• Summary and conclusion: Summarizing is like paraphrasing but presents the gist of the material in fewer words than the original. A conclusion identifies the main ideas and major support points from the body of your report. Minor details are left out. Summarize the benefits of the ideas and their effects.
• References: References are required. Follow APA guidelines for the format.

Additional hints on preparing the best possible project are as follows.

• Apply a four-step process of writing: plan, write, complete, and review.
• Prepare an outline of your research paper before you go forward.
• Complete a first draft and then go back to edit, evaluate, and make any changes required.
• Use visual communication if it will help clarify and support your work. Any materials that can be removed and not affect the clarity of your work are essentially fillers and should be avoided. Fillers distract from the flow of your work and will most likely cause you to lose points.

You will be graded based on the rubric below.