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Learning Outcomes:

 Explain of the concepts, models for formulating strategies, defining the organizational strategic directions and crafting a deployment strategy.

Students need to select a globally recognized company and provide a brief introduction to the company. They should then explore how the company uses legal protections like patents, copyrights, trademarks, and service marks to safeguard its intellectual property. (10 Marks)


1. Provide a brief introduction to the company, including its history, industry, and key products or services. (1 marks)

2. Explain what intellectual property is and why it’s crucial for businesses, especially for the company you’ve selected. (1 marks)

3. Investigate and describe the patents held by the company. Discuss the types of innovations or products that are patented and how these patents protect the company’s intellectual property. (2 marks)

4. Examine the copyrighted materials associated with the company. This can include written content, creative works, or software. Explain how copyrights protect the company’s intellectual property. (2 marks)

5. Identify the trademarks and service marks used by the company for branding. Explain the significance of these marks and how they contribute to the company’s brand recognition and protection. (2 marks)

6. Discuss any challenges the company may face in protecting its intellectual property and how it enforces its rights. This could include examples of legal actions taken by the company to defend its IP. (1 marks)

7. Summarize the key findings of your research, emphasizing the importance of intellectual property protection for the company you’ve chosen. (1 marks)


 All students are encouraged to use their own words.

 Write a three-part essay (i.e., an essay that includes an introduction paragraph, the essay’s body, and a conclusion paragraph).

 Use Saudi Electronic University academic writing standards and APA style guidelines.

 Use proper referencing (APA style) to reference, other styles will not be accepted.

 Support your submission with course material concepts, principles, and theories from the textbook and at least two scholarly, peer-reviewed journal articles unless the assignment calls for more.

 It is strongly encouraged that you submit all assignments into the safe assignment Originality Check prior to submitting it to your instructor for grading and review the grading rubric to understand how you will be graded for this assignment.

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