the type of news release (image-building, cause-promoting, etc.), communications homework help
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This assignment Requirement:
Your assignment is to read the lecture notes above & review the “News releases into news stories” PDF below and then rewrite the two news-release assignments into two news stories. Your news stories should be in inverted pyramid, with a news lead using AP style. Include a headline, byline & end mark. Do the best you can with the information you have. With each news story, either before or after your story, identify
- the type of news release (image-building, cause-promoting, etc.)
- information missing from the release that you need for the story & where/how you would find that information
- ideas for additional news stories inspired by the news release
Read it:
Lecture notes/Outline
- News often comes to the journalist in the form of news releases. But they’re not intended to take the place of reporting.
2.They are a help and a hindrance.
- Help— without them, organizations would need many more reporters.
- Hindrance— they are, by nature, not objective.
3. Reporters must know what to do with a news release.
- TYPES OF NEWS RELEASES
- Announcement releases— events, personnel moves, etc., designed to promote good will, get free publicity.
- Cause-promoting releases— announcements that seek to further a cause.
- Image-building releases— announcements that seek to burnish image and reputation; politicians, for example.
- HANDLING THE NEWS RELEASE— contact information beyond the official contact; release date
1. Rewriting the announcement release— even simple calendar items should be rewritten; some newspapers require all releases to be rewritten.Check facts, spelling of names; do additional reporting if time allows. Correct violations of AP style
2. Rewriting the cause-promoting release.– Again, do the necessary reporting, and look for human interest.
3. Rewriting the image-building release.– Avoid quotes by politicians unless you speak to them. Confirm any relevant information.
- News-release stories can often trigger other stories.
- REWRITING A NEWS RELEASE—
- Reading the news release carefully — make notes, consider biases of organization that distributed the release.
- Checking for accuracy and fairness— what is missing, and what are other viewpoints?
- Especially check studies, polls, etc., for accuracy.
- Doing additional research and interviews— do your own reporting!
- Getting back to the news release contact with questions— only after you have done fact-checking and reporting.
- Writing the story — tight, follows AP style, and with a lead that communicates the news.
- Don’t be satisfied with the way news releases are written or with the information they contain.
2.Put together a more informative, more accurate story.
3.Seek to clarify and correct as necessary.
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