MKT 500 Week 3 Discussion – Unhappy Customers

Description https://www.linkedin.com/learning/marketing-foundations-influencer-marketing-2016/unhappy-customers?u=57878161 Did United Airlines do anything wrong? Was the customer’s reaction justified? Provide a rationale for your answer. Imagine a similar scenario that would apply to your hypothetical company. Describe a potential social media complaint (including the platform) and how your company might respond. How would you maximize customer satisfaction and positively impact your…

MKT 500 Week 6 Discussion – Avoiding Marketing Mistakes

Description 1. Watch the video “The Worst Marketing Blunders of 2019” (2:32) Research a brand that has experienced challenges in the business world over the last three years. Analyze and explain which of the 4Ps was most impacted. (Note: do not use one of the brands from the video) In hindsight, what could this brand…

MKT 500 Week 5 Discussion – Branding Strategy

Description As part of your upcoming assignment in Week 7, you will develop a branding strategy that includes designing a logo for your hypothetical company. A logo should grab a customer’s attention and distinguish a company from its competitors. In fact, a logo is often the foundation of a brand’s identity. For this discussion, visit…

MKT 500 SU Competitor Analysis Keys to Success Discussion

Description In this week’s Learn section, you watched a video about the importance of researching competitors in your industry. A competitive analysis is a critical marketing plan element and will be part of your Week 4 assignment. This discussion will allow you to start your analysis and gather feedback from your classmates before including it…

MKT 500 SU Competitor Analysis Keys to Success Discussion

Description In this week’s Learn section, you watched a video about the importance of researching competitors in your industry. A competitive analysis is a critical marketing plan element and will be part of your Week 4 assignment. This discussion will allow you to start your analysis and gather feedback from your classmates before including it…