Samsung Smart TV Product Description Analysis Questions
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The product is Samsung smart TV.
Your written assignment responses should be numbered so that they correspond with the topics below. Use headings and subheadings as needed.
1. In two or three sentences, describe the product or service you have chosen and the situation in which you purchased or used it.
2. Consider the six P’s of marketing (i.e., product, price, place, promotion, people,processes) with respect to this product or service. Please pick at least four (4) of the P’s, then describe and evaluate how each applies to your product or service.
3. Think about the company that produced (or sold) the product or service chosen.
Research that company (which might include your own personal experiences, online reviews, the company’s website, and so on) to determine the degree to which the company practices the marketing concept. Discuss what you found, including whether or not you believe that the company practices the marketing concept. Please include a bibliography of information sources at the end of your written assignment
4. Consider the PSSP Hierarchy of Needs and discuss the basic needs that are satisfied by the product or service chosen. (Hint: Remember that most products and services satisfy needs at more than one level in the Hierarchy.)
5. Discuss your personal reaction to the product or service that you consumed and whether your reaction, based on your expectations, was either satisfied or dissatisfied after you purchased and consumed the product or service.
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