Relationships within the Tourism Distribution Channels
Description
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Relationships within the Tourism Distribution Channels
Case Study Document:
Expedia Group evaluating relationship with Canadian tour operators (13 July 2023).
Retrieved from Pax News.: https://news.paxeditions.com/news/buzz/expedia?group?
evaluating?relationship?canadian?tour?operators
You should also use current articles (minimum 2) related only to this topic to support your
ideas/answers.
Using the document indicated above and additional resourced articles you have found, prepare an APA
style report:
Questions
Provide a one (1) paragraph summary of the article using your own words.
Provide a 4 to 5 paragraph response to the following questions:
? What is the strategy Expedia will use in its relationship to Canadian tour operators?
Focus on these points:
? What is the key issue?
? Does customer experience cause an issue?
? Is Expedias new technology an issue?
? Are the multi?level intermediaries an issue?
? Is the new Expedia loyalty program an issue?
Version 2
Course LO: Analyze and apply supply chain management solutions and cost controls to manage business expenses while
delivering on the companys brand promise
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