MKTG 311 ERAU Marketing Plan Brand And Product Strategy Project
Description
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This week, you will develop the content for the Product (or Service) strategy section of your marketing plan.
In this module, you will submit the following deliverables:
- Brand Strategy
- Product Strategy
Please read through all sections before proceeding to the next page and refer back whenever necessary.
After completing the module readings, do the following:
- Go to the Module-by-Module Templates in the Announcements and choose the template for Module 5.
- Establish the brand platform describing the brand: promise, voice, personality, positioning, and strategic recommendations for building the brand.
- Compose a description of the product or service being marketed and recommend improvements to fit the needs of target segments. The product strategy should describe how marketing strategies will evolve as the solution progresses through the product life cycle.
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