I need outline and project plan done


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We will apply the material learned in class to a startup of your choice. The startup you choose should be based in the US and have not yet expanded internationally.

Once a startup is selected, we will complete the following for our company:

Company Research: Research the company, its industry, and competitive environment in the US as well as in international markets

CAGE Analysis: Select two different continents. Within each continent, select a country that you believe the company should enter and perform a distance analysis using the CAGE framework.

AAA Market Entry: Select one (or more) of the AAAs that your startup will utilize to enter the two different markets. Craft your company’s strategy for each country utilizing the AAA strategies.

Go-to-Market Strategy (GTM): Create a go-to-market strategy for launching and operating in each of the countries selected.

To complete the above, we will break the assignment into smaller assignments that ladder to the final paper.

Outline & Project Plan – 10 points, due 11/5

Draft – 30 points, due 11/19

Final paper – 60 points, due 12/7

The instructor will offer feedback on the first two assignments. To facilitate this feedback, please submit your first two assignments in an editable format. No PDFs will be accepted.

Outline & Project Plan

For the first assignment, each student will answer the following:

What company did you select and why?

What does the company do? How far along is the company?

What problem are they solving for their customers?

Who are their target customers?

Who are their biggest competitors in the US?

How are they different from their competitors?

What two continents have you selected and why?

What is your plan for completing the assignment?

What is your timing for completing the research and writing?

What information do you need to know?

Where will you look for this information?


This assignment is worth 10 points and should be uploaded to Sakai by the due date. Points will be awarded for answers that:

Demonstrate that the student has a clear understanding of the company they selected, their customers, and their competitors

A well-organized and coherent analysis that is supported by relevant evidence from secondary research

Use clear, concise, direct language

Are free of spelling and grammatical errors

3-5 pages in length

Must be submitted in an editable format, such as Word, Pages, or Google Doc link

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