Hospital Marketing Comparison and Marketing Plan
Description
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Course project is to create a Hospital Marketing Comparison and Marketing Plan for the following hospitals:
Mount Sinai Medical Center
4300 Alton Road
Miami Beach, FL 33140
(305) 239-9552
Jackson Health Systems
1611 Northwest 12th Avenue
Miami, FL 33136
(305) 585-1111
http://www.jacksonhealth.org/jackson-memorial.asp
University of Miami Hospital
1400 Northwest 12th Avenue
Miami, FL 33136
The plan must contain the following:
- Analyze market research in the health care environment to develop a marketing plan that is in line with a strategic plan.
- Analyze competitive forces in the market place in determining strategy.
- Analyze common internal sources of quantitative information utilized in strategic decision making.
- Analyze critical strategic challenges facing the health care organization.
- Describe the last new service offered at each hospital and how they were marketed.
- Executive Summary and Table of Contents.
- Opportunity and Issue Analysis.
- Objectives.
- Marketing Strategy.
- Action Programs.
- Financial Projections.
- Implementation Controls.
- Written communication: Written communication is free of errors that detract from the overall message.
- APA formatting: Resources and citations are formatted according to APA style and formatting (6th Edition).
- Number of resources: Minimum of 5 resources.
- Length of paper: Minimum of 10 typed double-spaced pages.
- Font and font size: Arial, 10 point.
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