Globalization of The Entertainment Industry Case Google in China Essay
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case study: Google in China
Here are some guideline questions you can address in analyzing those case studies
- Describe Google’s core competencies, philosophy and growth drivers at the time? In what ways have these changed since then?
- In light of Google’s “Do No Evil” mantra, was Google’s scanning of books handled properly? What was the vision behind this idea?
- What were the steps that Google took to build their presence in China – and how did local player Baidu fit into Google’s business model?
- Why was China an interesting and important market for Google to enter (besides being large)?
- In the struggle between China and Google, what were the several key issues that separated the two parties – and what is your assessment about how they were addressed?
- Using some research beyond the case, what is Google’s position with China today? How is Baidu faring today by comparison?
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