General Mills Warm Delights – Indulgent, Delicious, and Gooey, marketing homework help

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Case Study – General Mills Warm Delights – Indulgent, Delicious, and Gooey!

  1. Read the case on pages 647-649 in your text.
  2. Watch the video supplement to the case at link tv/13e/v22-5 (Links to an external site.)Links to an external site..
  3. Respond to the following case question.

    You have been asked to consult with the Warm Delight marketing team. They are specifically looking to grow this brand in terms of product line and brand extensions. In your suggestions, specify:

    1. The target market you would pursue with your plan
    2. The potential opportunities and hindrances of the target market
    3. How you would position or re-position Warm Delights in that market place
    4. The product changes would you recommend to increase sales of Warm Delights
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