GE Healthcare (A): Innovating for Emerging Markets
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Write
a three to four (3-4) page paper in which you:
1.Determine
two (2) emerging trends in the external environment that prompted General
Electric (GE) Healthcare to develop a new strategy for the production and
marketing of a low-cost Electroencephalography (EEG)
machine in the bottom of the pyramid markets (BOP).
2.Examine
two (2) internal barriers GE Healthcare faced when developing its BOP market in
India, and determine the manner in which they hindered GE Healthcare’s growth
in this market segment.
3.Analyze
two (2) of the significant external barriers that GE Healthcare faced when
trying to meet its marketing goals in the Indian market. Propose two (2) ways
to address these barriers.
4.Analyze
the specific steps GE took in developing its strategy to grow its BOP market.
Determine the manner in which those actions apply to the principles of
strategic thinking and strategic planning.
5.Determine
the manner in which GE Healthcare’s strategy to improve its position in BOP
markets contributed to the organization’s value chain in both emerging and
developed markets.
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