Frito-Lay Case Study
Description
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After reading the assigned case study, you will write an essay 3-8 pages in length, double spaced with
12pt. font and 1 margins. Your essay will include a general summary of the case, with special attention
paid to the questions and requests below. Keep the filler content to a minimum: be clear and concise
with your writing. This assignment will be due on October 30th, by 6:30pm. If you need an extension, let
me know before the assignment deadline.
1. What events led to Frito-Lay implementing its first sustainability initiatives and what alternative
options could Frito-Lay have taken instead of following through with these initiatives? What
were the targets for the initiatives, and what were the results?
2. Explain the benefits for three of the six additional benchmarks for Capital Expenditure Projects
that FLNA implemented. Choose the three that you believe would be the most impactful to the
businesses operations and explain this choice.
3. What does the information from Table 5.1 and Figure 5.10 tell you of the changes made by FLNA
from 2002 to 2007? How would you use this information as a selling point for the companys
initiatives? What type of story does this information tell regarding the future of the company,
assuming these changes be made on an even greater scale?
4. Outline some of the location requirements for the Casa Grande location. What aspects would
not be feasible without a seemingly-perfect location? Do you know of any good alternatives for
those cases? In your opinion, what benefits can be gained by testing so many initiatives in one
location? What might the downsides be of this decision?
5. If you are Al Halverson, what considerations are in the forefront of your mind as you consider
the net-zero facility decision? If you oppose the idea, what arguments would you garner? If you
favor the decision, what is your rationale? What opposition might you face with your decision,
and how would you deal with that obstacle?
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