FIU Communications Critical Importance for Companies Like Nike Essay
Description
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https://www.bbc.com/news/world-asia-china-56519411
https://www.cnn.com/videos/business/2021/04/02/chi…
Case Study Analysis:the critical importance for companies like
Nike
Instructions: You will report to the class on a public relations case that occurred in history. Choose an American (or foreign-based) company/organization/brand that managed a crisis, issue, risk or scandal using a public relations strategy.
Written Deliverable
- A synopsis of 1) the case with background and supportive research and 2) a discussion of the strategy and tactics used by the company.
- Background analysis
- Discussion of research
- Discussion of strategy and tactics
- APA In-text Paranthetical Citations
- Reference Page
- A personal evaluation of the campaign
- What did you learn?
- Based on your estimation, was the campaign successful? Why or why not?
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