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Discussion: The Value of Diversification

Diversification presents businesses with the
opportunity to enter new markets, expand product or service lines, and,
if done effectively, broaden the scope or reach of a business. The
process of diversification requires the development of effective
strategies to be implemented at the business unit level and/or at the
corporate level. For this Discussion, you will utilize a specific case
to compare these two strategy options. Within this, you will examine the
role, challenges, and potential benefits of diversification strategies
within an organization.

To prepare for this Discussion,
review the “Cisco Systems: Growth Through Diversification and
Acquisition” case found on pages 108–109 of Dyer, Godfrey, Jensen, and
Bryce (2016) and consider how companies can utilize diversification
strategies to create organizational value and competitive advantage. You
may also want to review the video titled “The Upside of Concentrating
Risk,” as well as the cases provided in this week’s Optional Resources
for further research on diversification initiatives and business
strategy effectiveness.

By Day 3

Post a comparison of corporate strategy versus business-unit-level strategy. In your comparison, address the following:

• How does corporate strategy differentiate from a business-unit-level strategy, including advantages and disadvantages of each?
• Which approach for diversification
  (related-constrained or related-linked) has the strongest return on
  investment in this case study? Explain, including at least one
  supportive example.
• In your opinion as an independent scholar, why does
  diversification most often fail to add value? Explain with at least one
  supportive example.
• What factors should executives consider when making a
  decision to diversify through green field entry over making an
  acquisition? Explain.

Be sure to support your work with a minimum of two specific citations from this week’s Learning Resources and at least one additional scholarly source. Strachan, J. (2005). The upside of concentrating risk [Books24x7 version]. Retrieved from http://common.books24x7.com/toc.aspx?bookid=38341 Dyer, J. H., Godfrey, P., Jensen, R., & Bryce, D. (2016). Strategic management: Concepts and tools for creating real world strategy. Hoboken, NJ: John Wiley & Sons.