Colette Observations
Description
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During this virtual study trip, you will watch the documentary “Colette Mon Amour”, and observe the following:
- “Style, Design, Art, Food” – Colette’s value proposition
- branding elements + application
- customer/consumer profiles
- transformation of physical retail space(s)
- the marriage of brand, product, storytelling
- retail as entertainment x experience
- product vs. experience
- building emotional connections
After watching the documentary and noting your observations, answer the below questions (individually):
- Describe Colette’s branding and curation approach.
- Name and describe 3 key success factors (KSF’s) for Colette when they initially opened?
- How would you profile the Colette customer/consumer?
- In the heart and minds of the consumer, what makes/made Colette memorable?
- Describe a few ways in which Colette enhanced the shopping experience for the customer?
- How does the Colette concept store format successfully establish and amplify connection, customer experience (CX), and community?
- What key learnings can you extract from this documentary for your own Future Store project concept?
- https://www.colettemonamour.com/
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