CCC Fitness Tracker and Additional Media Plan Discussion

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Choose 2 ads from any media, then create an additional media plan:  

        Part I:

        1.Identify the intended target market for the ad. Then, using the categories of print, broadcast and online media,

        2.Select 3 -4  media to be used, and

       3.Create a simple chart/table to display a  potential 6 month media scheduling timeline for each product.

          Please review the attached Media Formats to select the media for your plan:                           

/content/enforced/51272-MKT302A-25644-2304/Week Four/Media Formats.pdf

Part II:

       1.Has the selection of media differed for your chosen products? Why? Why not? Explain your answer.

      * Citations/References NOT REQUIRED.

Sample chart:

Media

Jan

Feb

Mar

Apr

May

June

TV/Cable

X

X

X

Billboard

X

X

X

X

Facebook

X

X

X

X

X

X

Explanation & Answer

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