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Assignment 2: Business Plan Breakdown 2—The Marketing Plan
This is the second milestone of your business plan—the marketing plan.
Tasks:
Research the market of your chosen project. Based upon your research and what you have learned in the program, generate a 4- to 5-page marketing plan for your chosen project. In your marketing plan, you should address the following points:
- Explain how the marketing plan targets the market segment.
- Provide a positioning statement for your project.
- Define the products and services you will offer.
- Develop and detail a pricing strategy you will use.
- Describe the promotion plan you will implement.
- Identify the target locations with an assessment of their viability.
Submission Details:
- By Wednesday, July 26, 2017, save your paper as M2_A2_lastname_firstinitial.doc and submit it to the M2: Assignment 2 Dropbox.
This assignment is worth 100 points and will be graded according to the following rubric.
| Assignment Components |
Proficient
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Maximum Points
|
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Explain how the marketing plan targets the market segment.
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Explanation is clear and accurate. Specific examples of how the marketing plan targets the market segment are used to support ideas. |
16
|
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Provide a positioning statement for your venture.
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Provided a specific objective and clear positioning statement. |
16
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Define the products or services to be offered.
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Products and services to be offered are reasonable for the market segment and the organization to provide. |
12
|
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Develop and detail a pricing strategy to be used.
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Pricing strategy is clear, specific, and uses evidence from both scholarly research and the current market to justify strategies. Pricing strategy is reasonable for the products or services given the market and the organization. |
16
|
|
Describe the promotion plan to be implemented.
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Promotion plan is clear, focused, and targeted. It is reasonable to execute and is considerate of cost and resources. |
16
|
|
Define locations that will become targets, with an assessment of their viability.
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Locations identified are appropriate for the plan; assessment of their viability provides specific data to justify it as being a target location.
|
12
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Write in a clear, concise, and organized manner; demonstrate ethical scholarship in accurate representation and attribution of sources; display accurate spelling, grammar, and punctuation.
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Wrote in a clear, concise, and organized manner; demonstrated ethical scholarship in accurate representation and attribution of sources; displayed accurate spelling, grammar, and punctuation. |
12
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| Total: |
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100
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