BMGT 305 Knowledge Management


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Fredrick Helmut is an ambitious design engineer working in the London Division of Global Delivery Direct. Fredrick has a Ph.D. in Aerospace Engineering from Emory University. He recently moved back from the London branch to work in the US division headquarters. He made the move to promote his career. It was known that the current team leader in Chicago would be retiring at the end of the year and the company was looking for a successor. Frederick wanted his job. The Chicago team was working on a different design approach to developing a Plane that would maximize the use of cargo space holding only smaller packages.

During his time in London Frederick discovered a potential design for larger cargo, which could result in double the number of packages held in the cargo hold. This potential idea is one that Fredrick has contained in his notes and would like to pursue but wonders if this is something that could be used to benefit his career. He would like to pursue the idea individually but is not sure that this would be encouraged in his new job. Upon return to the US Frederick discovered that this design would, in fact, secure a great promotion.

Joanna Bockman, the current team leader, reviewed Frederick’s notes upon his arrival to the team to understand the level and type of work Frederick was doing in London. When she came upon the discovery note she questioned Frederick further and he hedged on his answers because he was not sure he wanted to discuss his findings quite yet. Joanna assured him that the company would never take the credit from him if the design was useful, but Frederick was not so sure. His colleagues suggest that a new design is not always welcome. In fact, his colleagues in London agree. Joanna was sure the information would be useful but decides to wait for Frederick to change his mind about reporting the design.

Joanna received an email several weeks later from Rockfish saying that they lost a contract with a new company because they could not price competitively for the number of large packages in the cargo hold. Could she and the others come up with a design? Joanna was more than unhappy with the news and wondered if Frederick was placing obstacles in the company’s success deliberately to get ahead or could the rumors be true that people were not willing to share their new ideas because they thought the company was not willing to learn or work with them. Joanna had to get to the bottom of this so she sought out Frederick and asked him to reconsider. He said he would think about it and get back to her shortly. Joanna thought she would follow it up in writing so he could see how important it was to reconsider his earlier decision. Sharing information was critical to company success.


  1. BY SATURDAY, complete the following:
    • As if you were Joanna draft an email to Frederick explaining the following:
      • A summary of the situation.
      • Why sharing information is important to a company.
      • A discussion of the relationship between knowledge management and competitive advantage.
      • The benefits to Frederick in sharing the information.
      • Include a recommendation to Joanna for a possible incentive or motivation to encourage Fredrick to share.
      • Frederick listened to his colleagues from London and Chicago; what is the influence of communities of practice on knowledge sharing within a company and what should Joanna say to Frederick about both CoPs and his role within a CoP?
      • You must use course material to support your responses and include APA format in-text citations and reference list.
  2. THROUGHOUT THE WEEK, complete the following:
    • Respond to at least three of your classmates on three or more days throughout the week. Remember you are trying to develop the best answers to the questions as possible. Your classmates are doing the same so read the posts carefully looking for the best ideas being presented. The goal is that by the end of the week the class will come to some consensus as to the best answers giving you the chance to submit the best ideas in the final post.
    • You must use course materials to support your responses. Ensure you include in your comments where in our readings they can find the supporting materials so they can improve their final posting.
    • Participation must be reflected in the final post so grades will be affected by the content portion of the post if participation is not shown. Therefore, it is important to get in the class often and with the idea of improving your initial post with the discussion so that the final grade will be the best you can deliver.
  3. BY TUESDAY, complete the following:
    • Attach your final post in the classroom by 11:59 PM ET – please create a new discussion thread for your final post.
    • The final post must reflect the brainstorming activities and should be different from the Saturday initial post.
    • The final post must include a variety of sources from the class material, research, as well as the use of scenario or case study facts where appropriate.

How to Do Well in Discussions

  • Make your initial post responding to the above questions by Saturday, 11:59 p.m. ET.
  • Comment on at least three of your classmates’ posts by Monday, 11:59 p.m. ET.
  • Post your final posting by Tuesday, 11:59 p.m. ET.
  • Posting late may lose you points.
  • Respond to the specific questions posed in the discussion.
  • Be sure to base your initial post and responses on course materials, and use 7th ed. APA citations in every post.
  • Post your responses over three days and respond to three or more students to receive full credit for frequency of participation.
  • Write clearly and proofread; errors can lose you points.
  • Quality of posts, citations, frequency, and timeliness of posts all factor into your discussion grade.
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