AHAD_ECOM201_PROJECT+PRSINTOIN

Description

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Overview

Suppose your group works as a virtual team in a Saudi company that deals with local and global clients. The company mainly aims to provide digital marketing services and solutions in one field (e.g., cars, real estate, perfumes, fashion, flowers, healthy food, medicines, etc.). A task has been given to you by the CEO. The task includes connecting with a Chinese brand that wants to open an office in Jeddah, Saudi Arabia. The task is considered completed when the team proposes a strategy to the Chinese company representative and receives their feedback.

Requirements

The group needs to be divided as follows: one team manager, one representative from the Chinese brand, one technical support expert, and one or two general members.

Write a reflection on your group work process in creating the team, choosing the tools, working on the tasks, and reporting the strategy to the client.

Reflection (due by Week 10) [20 marks]

The reflection should be written after you establish a successful virtual team. The reflection should describe the process of 4 main components of virtual management: team building, tools, procedures, and task management. Please use these guidelines on how to do so:

1. Virtual Team: (4 marks- 200 words)

In this section, you need to describe the virtual team.

  • Name your team and specify the field you will focus on.
  • Who are your team members, and what are their roles?
  • What are the personal objectives of each member (why you joined the team)?
  • What is the collective goal for your team (how will your team be successful in that field)?
  • How the team experienced Bruce Tuckman’s four different stages of team building?

2. Virtual Tool (5 marks- 700 words)

In this section, you describe choosing a tool for your virtual team.

  • What are the main and complimentary virtual tools did you use to manage the tasks? (provide pictures)
  • Describe the features of these tools that were useful to your teamwork (provide pictures).
  • Why did you choose these tools? What are the other options?
  • Suppose your budget was SAR 10k; how did you use that budget to get the best possible tool?
  • How frequently does the team meet? How long is each meeting? (Provide photos of the team meetings at different times)
  • How the meeting minutes helped your team stay focused? (Provide an example of your team meeting minutes).

3. Virtual work dynamics (5 marks- 700 words)

  • How did you create a virtual office?
    • What are the technical challenges that you faced in your work?
    • Give some examples of work ethics/ culture in China.
  • How did you utilize vacation time and holiday time?
  • What are the challenges that your team faced in communication?
    • Specify how space, time, and cultural differences affected the communication process.
  • How did you overcome those challenges? (discuss from different roles’ perspectives).

4. Reports and presentations (5.5 marks- 500 words)

  • Provide an example of a proposed strategy your team worked on to make the marketing campaign successful for the Chinese company in the chosen field.
  • The report should be 300 words describing the status and statistics of the chosen field and how customers (target audience) can be reached.
    • The report should have an introduction, a brief strategy, and a conclusion.
  • Include graphs and statistics to support your report (use local resources. If they were in Arabic, translate them).
  • The Chinese company representative in your team should provide his/her feedback on the report (one or two comments)
  • The rest of the team should address those comments.
  • Tell us how your teamwork was, what you would do better, and how you will thrive in the future.

5. Conclude your reflection (0.5 mark- 100 words)

Useful links:

Guidelines for the assignment:

  • This is a group project (4-5 students in each group), which is part of your course score. It requires effort, collaboration and critical thinking.
  • Use the given template below. One mark will be deducted if there is this template is not used.
  • Your assignment must be supported by evidence and resources. Otherwise, your answer will not be valid.
  • Use at least 3 different references from the SDL including the Textbook
  • Use font Times New Roman, Calibri or Arial.
  • Use 1.5 or double line spacing with left Justify all paragraphs.
  • Use the footer function to insert page number.
  • Ensure that you follow the APA style in your project.
  • Your project report length should be between 2000 to 2500 words.

Up to 20% of the total grade will be deducted for providing a poor assignment structure. The structure includes these elements paper style, free of spelling and grammar mistakes, referencing, and format.

ECOM 201 Group Presentation

Group Presentation (due by Week 10) [10 marks)

This is a group presentation and must be done in-class or virtually using Power Point or any other tool. The presentation should reflect your answers and experience in Assignment 2 (the project). Please refer to the following criteria:

  • Create 10 slides maximum
  • The slides should contain the following:
  • o Group members names, IDs, and CRN

    o A brief description of the virtual team

    o A brief description of the virtual tool

    o A brief description of the Virtual work dynamics

    o A brief description of the proposed reports

    o Suggestions for future teams.

  • Support your presentation with pictures from your virtual teamwork.
  • Each group has 10m (8 minutes presentation + 2 minutes Q & A).
  • Each student presents for ~2 minutes to divide the time equally between group members.
  • The presentation should be written and presented in English.
  • Upload the slides to Blackboard under the Assignment 3 tab by the specified due date.
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