Advertising The Competition and Distribution Strategy Discussion
Description
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Directions
The students will identify a product, service, or brand and discuss how they will create the ad campaign per the guidelines as presented.
1. What is your Product, Service, or Brand?
- Industry
- Target Consumer
- Price point and Competitive Advantages
2. Competition
- Who are the top three competitors?
- How is your product distributed?
3. Message Strategy
Think about the broad marketing objectives as well as the hierarchy of effects model in your recent readings. What are some broad objectives for your campaign? What sections of the hierarchy of effects model will you target?
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