ESPN Data Breach Crisis Communication Plan

• Task:

Complete a crisis communications plan based on ESPN+. You will model your crisis communications plan on the Sample Crisis Communications Plan – City of SequimLinks to an external site.

Instructions:

The following elements are required within your plan based on the City of Sequin plan:

Cover page

Choose ONE crisis: Fire at headquarters (no fatalities or injuries) OR data breach (name, address, and credit card information for customers has leaked)

Table of contents

(Page 4) Description: You need not include a mission or vision statement unless you know the mission/vision statement(s) of your organization.

(Page 5) Purpose of the crisis communications plan

(Page 6) Potential threats
NOTE: These may differ from your plan dependent on your organization.

(Pages 7 and 8) Stakeholders and partners (list only).
NOTE: These may differ from your plan dependent on your organization.

SKIP page 9.

1. (Pages 10 and 11) ONLY complete the Crisis Messaging Strategy.
2. SKIP page 12.

(Page 13) ONLY complete the Internal Team portion of the Communications Team.

SKIP page 14.

1. (Page 15) Message Development
2. (Page 16) Communications Hub – Include chart as represented on page 16 in the Sequim example.
3. SKIP page 17.
4. SKIP page 18.

(Page 19) This will be the news release that you will create in Module 5. You will only create one press release (thereby SKIPPING pages 20 and 21).

1. (Pages 22 and 23) Social Media Strategy

(Page 24) Additional Outreach Methods to include Crisis Communications Plan Review statement

1. (Page 25) Media Contacts
   Please note that many of you will not have access to a paid media database. Please do the best that you can in identifying at a minimum one radio, one television, and one print (newspaper/magazine) for both local and regional media, and present them in a table format as represented on page 25 of the Sequim plan.
2. (Pages 26, 27, and 28) Stakeholder and Partners Contacts – Identify, at a minimum, one county official, fire, police, hospital, and Red Cross (by title only). Feel free to include additional stakeholders and partners as shown in the Sequim plan.